Rachel, founder of The Rose Shed, is a highly sought-after wedding and event florist known for her thoughtful design approach and deeply personal client experience. With over 27,000 followers on Instagram, Rachel specialises in high-end weddings and regularly works alongside wedding planners on beautifully considered celebrations — all while juggling a busy business and young family life.
As her business continued to grow, Rachel was looking for a client management system that could support her enquiries, bookings and workflows without feeling rigid or impersonal. She needed something that would flex around the way she works — not the other way around.
Working closely together through a series of face-to-face calls, we walked through Rachel’s entire client journey in detail, from the first enquiry to booking and beyond. These sessions allowed us to map out her processes in a way that felt natural, intuitive and genuinely supportive. With my background as a florist, I understood the nuances of a wedding-focused floral business — from seasonal enquiries to bespoke proposals and planner-led projects — and could design a system that reflected those realities.
The result is a fully bespoke Dubsado setup, thoughtfully tailored to Rachel’s business and lifestyle. Every workflow, form and automation was built with intention, creating a seamless experience for her clients while dramatically reducing the manual admin behind the scenes.
The outcome is a streamlined, professional backend system that supports Rachel’s continued growth, saves valuable time, and allows her to focus on what she does best — creating exceptional floral designs for her clients.
