Rachel, founder of The Rose Shed, is a highly sought-after wedding and event florist known for her thoughtful design approach and deeply personal client experience. With over 27,000 followers on Instagram, Rachel specialises in high-end weddings and regularly works alongside wedding planners on beautifully considered celebrations all while juggling a busy business and young family life.
As her business continued to grow, Rachel was looking for a client management system that could support her enquiries, bookings and workflows without feeling rigid or impersonal. She needed something that would flex around the way she works not the other way around.
Working closely together through a series of face-to-face calls, we walked through Rachel’s entire client journey in detail, from the first enquiry to booking and beyond. These sessions allowed us to map out her processes in a way that felt natural, intuitive and genuinely supportive. With my background as a florist, I understood the nuances of a wedding-focused floral business from seasonal enquiries to bespoke proposals and planner-led projects and could design a system that reflected those realities.
The result is a fully bespoke Dubsado setup, thoughtfully tailored to Rachel’s business and lifestyle. Every workflow, form and automation was built with intention, creating a seamless experience for her clients while dramatically reducing the manual admin behind the scenes.
The outcome is a streamlined, professional backend system that supports Rachel’s continued growth, saves valuable time, and allows her to focus on what she does best — creating exceptional floral designs for her clients.
