-Joanne Williams
her knowledge of the wedding and flower industry is undeniable, but her understanding of branding and aesthetics and what sells would work across all creative businesses”
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Inspired by Jo’s authentic, passionate, and romantic approach to floral design, this project centred around creating a brand and online presence that truly reflects the heart of Issy & Bella — seasonal florals, British-grown beauty, and a warm, approachable experience for couples.
The brief was to build a refined yet welcoming brand identity, a custom Showit website, and a seamless Dubsado system that felt aligned with Jo’s experience, creativity, and dependability. Pulling from the soft, summer-inspired colour palette the design direction leant heavily into calm pastels and elegant typography to express the professionalism and romantic essence of the Issy & Bella brand.
For visual inspiration, we drew from Jo’s seasonally led floral style — garden bouquets, botanical sketches, watercolour textures, and the gentle movement of natural arrangements. The mood board guided the creative direction with its mix of soft florals, hand-drawn elements, and heirloom-style details, helping shape a brand that feels both timeless and organically beautiful.
The result? A serene, graceful brand and online home that highlights Jo’s artistry, showcases her commitment to quality and sustainability, and invites clients into a floral experience that feels authentic, romantic, and deeply personal to Issy & Bella.
