Elaine came to the studio with a clear vision for Pesh Flowers — a brand rooted in experience, seasonality and quiet confidence. With over two decades in floristry, her work already spoke volumes, but her visual identity and website needed to reflect the same level of refinement, trust and calm authority she brings to every project.
The brief was to create a brand and online presence that felt inviting yet elevated — romantic without being overly styled, professional without losing warmth. It needed to resonate equally with modern couples, discerning planners and design-led clients, while allowing the flowers themselves to remain the hero.
We began by defining the brand’s essence: experienced, passionate and deeply dedicated. From there, we developed a visual identity that feels grounded and aspirational — combining elegant typography, a soft, seasonal colour palette and delicate botanical illustrations inspired by British-grown blooms.
The branding was carefully designed to flex across weddings, events and everyday floral orders, striking a balance between timelessness and contemporary ease. For the website, we translated this identity into a calm, editorial-led layout that allows imagery to breathe, guides visitors intuitively, and builds trust from the first interaction.
To complete the experience, Dubsado was customised to mirror the same thoughtful approach — streamlining enquiries, proposals and client communication while maintaining a personal, considered feel behind the scenes. The result is a cohesive brand ecosystem where every touchpoint feels intentional, aligned and quietly confident — just like Pesh Flowers itself.
